Another day, another clothing retailer offers to pay a celebrity not to wear their apparel. This time it's Mike "The Situation" Sorrentino of Jersey Shore fame, and the clothing retailer is Abercrombie and Fitch. A&F is well known for being the clothing of choice for Dude-Bros around the country, and if you're a douche playing a guitar while barefoot in a campus quad, then statistically speaking, you are definitely wearing something A&F.
First, let me get this off my chest--if the show is taking place somewhere besides the shore of New Jersey, stop calling it "Jersey Shore". "Jersey Shore Italy" or "Jersey Shore Miami Beach" makes about as much sense as having "Gilligans Island" film an extra season that takes place in San Francisco.
Second, A&F has hit upon a brilliant idea, which should be adopted further. Everyone with anything in common with the lowlives on "Jersey Shore" can get in on the action. Budweiser can pay "JWow" to not drink their beer, Bose can pay "Pauly D" to not use their stereo equipment, and the Italian American population of America can pay the entire gang of them to change their last names to "Kowalski". (Sorry, Polish folks--should have acted quicker!)
I'm willing to contribute a few hundred!